Gollum Goals


‘Gollum Goals’ is a term that I coined during a recent discussion with a fellow coach. We were talking on the subject of goals (as coaches like to do), and she visibly shuddered as we touched on the idea of working towards things that were anything but appealing. So it was that the image of Gollum (Lord of the Rings fame) came to mind – hunched up, grumpy, disengaged from the world and all that is good in it.

And this, my friends, is a Gollum Goal. It is one that leaves you entirely lacking in joy and inspiration to achieve, sapping your energy and replacing it with every excuse in the book to avoid doing the work.

They appear through different avenues – whether it’s something we feel we ‘should’ be doing, a goal that someone else has given us, or one that is just too immense to ever be achieved. The outcome is always the same – disinterest, which leads to distraction and then defeat.

Great goals may often be SMART (specific, measurable, achievable, relevant and timed), but they really need to also be motivating. Unless they matter to you, and you honestly believe that with the obligatory blood, sweat and tears you can achieve them, they are truly a waste of time.

Time to ditch the Gollum Goals and find some great ones instead!